Your subscriptions, under control — UX/UI Case Study

Your subscriptions, under control — UX/UI Case Study Apple Subscriptions is the new iOS app that lets you add your latest subscription, view when the next payment is due or cancel that you have not used for months all in one place. “The subscription e-commerce market has grown by more than 100 percent a year over the past five years.” - Mckinsey ???? Problem statement Doesn’t it happen to you sometimes that you don’t even know what you’re subscribed to? Not having a easy and free way to manage their subscriptions. I am sure that all of you have been in this situation, you enter your bank’s app and see a charge and don’t know if its your Netflix or HBO payment. ???? How to fix it? A native app for iOS, that allows users manage, renew or cancel all of your subscriptions in one app. Design process ???? Methodology To deliver the best solutions, during this project i will be using the double diamond methodology, a process based on human centered solutions that’s divided in 4 main stages: Discover: a deep dive into the problem we are trying to solve. Define: synthesizing the information from the discovery phase into a problem definition. Develop: think up solutions to the problem. Deliver: pick the best solution and build that. ???? Research Background - The Subscription Economy has been increasing every year in various industries including E-commerce, music, video streaming, and utility. As the era of this business model is emerging, the consumers need a way to efficiently manage and organize their subscriptions. The reality is ownership is dead; now it’s really about access as the new imperative. ㅡ Tien Tzuo, Zoura. Competitive Analysis — I had looked into the most used current solutions for managing subscriptions. App Store - Subscription Manager (iOS): Con: Only lets you manage subscriptions bought via app store. Pro: Native solution. Bobby - Track subscriptions (iOS): Rating is 4.8 out of 5. Con: No payment notification, no personalized subscription, limited to 5 subscriptions without paying. Pro: Simple & functional solution. Nates - Subscriptions manager (Android): Rating is 4.0 out of 5. Con: No payment notification, limited services catalog. Pro: Clean design and easy to use interface. Source: Apple store reviewsUser persona — to have a better view of our target users, we can build this fictional persona that can represent their needs and aspirations. User journey — this helps us view the usual process Roberto follows when he joins a new subscription service. With this map we can empathize with him understand and his emotions. User scenary — here once we know all the pain points of our user, we can give a design solution based idea. ???? Solution User flow — once all the research is finish, creating the routes the user will follow was very helpful to quick off the design process. Low fidelity - Once we are clear about the flow and the tasks that the user needs to do, we can start with the design phase. ???? Final design With everything learned from research and low-fidelity designs, we can finalize the UI and see what our final product would look like. Note: This is not done by an official Apple team. This is just a concept designed by me, Saagar Bellani as part of a personal project. Thank you! If you enjoyed reading this, please ???? and share! Your subscriptions, under control — UX/UI Case Study was originally published in Muzli - Design Inspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.

Your subscriptions, under control — UX/UI Case Study
Your subscriptions, under control — UX/UI Case Study Apple Subscriptions is the new iOS app that lets you add your latest subscription, view when the next payment is due or cancel that you have not used for months all in one place. “The subscription e-commerce market has grown by more than 100 percent a year over the past five years.” - Mckinsey ???? Problem statement Doesn’t it happen to you sometimes that you don’t even know what you’re subscribed to? Not having a easy and free way to manage their subscriptions. I am sure that all of you have been in this situation, you enter your bank’s app and see a charge and don’t know if its your Netflix or HBO payment. ???? How to fix it? A native app for iOS, that allows users manage, renew or cancel all of your subscriptions in one app. Design process ???? Methodology To deliver the best solutions, during this project i will be using the double diamond methodology, a process based on human centered solutions that’s divided in 4 main stages: Discover: a deep dive into the problem we are trying to solve. Define: synthesizing the information from the discovery phase into a problem definition. Develop: think up solutions to the problem. Deliver: pick the best solution and build that. ???? Research Background - The Subscription Economy has been increasing every year in various industries including E-commerce, music, video streaming, and utility. As the era of this business model is emerging, the consumers need a way to efficiently manage and organize their subscriptions. The reality is ownership is dead; now it’s really about access as the new imperative. ㅡ Tien Tzuo, Zoura. Competitive Analysis — I had looked into the most used current solutions for managing subscriptions. App Store - Subscription Manager (iOS): Con: Only lets you manage subscriptions bought via app store. Pro: Native solution. Bobby - Track subscriptions (iOS): Rating is 4.8 out of 5. Con: No payment notification, no personalized subscription, limited to 5 subscriptions without paying. Pro: Simple & functional solution. Nates - Subscriptions manager (Android): Rating is 4.0 out of 5. Con: No payment notification, limited services catalog. Pro: Clean design and easy to use interface. Source: Apple store reviewsUser persona — to have a better view of our target users, we can build this fictional persona that can represent their needs and aspirations. User journey — this helps us view the usual process Roberto follows when he joins a new subscription service. With this map we can empathize with him understand and his emotions. User scenary — here once we know all the pain points of our user, we can give a design solution based idea. ???? Solution User flow — once all the research is finish, creating the routes the user will follow was very helpful to quick off the design process. Low fidelity - Once we are clear about the flow and the tasks that the user needs to do, we can start with the design phase. ???? Final design With everything learned from research and low-fidelity designs, we can finalize the UI and see what our final product would look like. Note: This is not done by an official Apple team. This is just a concept designed by me, Saagar Bellani as part of a personal project. Thank you! If you enjoyed reading this, please ???? and share! Your subscriptions, under control — UX/UI Case Study was originally published in Muzli - Design Inspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.